How to insert Shadows to Product Images to Increase Sales

Easy, subtle detail like the skilled use of shadows can promote your product images from amateur to professional. If you expend time on your product photography and the post-production process, your clients will feel more comfortable spending their time and money with you.

It doesn’t take a big funds or massive team to generate professional product images; it just takes want and attention to detail. In this post we’ll show you how to divide yourself from the competition by adding shadows to your product images.

Product photographers view shadows as a pain most of the time. Shadows can unclear a beautiful product and make product photography look unprofessional. There’s a variation, however, between shadows on a product and shadows cast by a product. Product image editing lets you use shadows to your benefit.

Realistic shadows that appear cast by your product can give it depth and make your product pop. They are a diagram ecommerce image enhancer that insert to the product without creating a distraction.

You can apply natural light or add shadow later while image editing in Photoshop, but there are two strong rules:

Your shadows should look realistic.

Consistency is dominant. Be sure to apply the same type of shadow on all your product images inside the same category.

Realistic shadows keep the focus where it belongs: on your product. Using the same kind of shadow creates a clean and professional appearance on your product and category pages.

Here are various types of shadows, but we’re going to focus on three particularly popular and useful choices:

Natural shadow

Reflection shadow

Drop shadow

Which one is exact for you? That depends on your product and your photography setup. Here I explain how to create natural shadow on your product.

1) Natural Shadow

Nothing will look extra realistic than your product’s real shadow, known as its “natural shadow.” Capturing natural shadow through the shooting process is almost forever best, but it’s easier said than prepared for many products. The figure of your product and the challenge of lighting it correctly may prevent you from capturing a perfect natural shadow, but one can motionless be added in post-production.

Footwear photography lends itself fit to natural shadow. With a little bit of preparation and a few moments in Photoshop, you can generate a realistic natural shadow that will create your footwear product look professional online.

The best way to generate natural looking shadows is to use a light resource while shooting the product. Make sure that the light resource, whether daylight or synthetic, is positioned to the side of your subject. This enables it to cast the shadow at an angle from your product and provide it a more three dimensional look. Photographing your product on a white setting will also give the shadow greater depth. While using natural shadows, the post-production work is nominal because your shadow already exists.

Here are Step by step instructions for natural shadow

Open your unique shoe cut out image in Photoshop or similar, and then a create a new layer with a white-fill background under the shoe image layer. Select the white area approximately your shoe image to mask out the shoe from the background. Memorize to refine the edges so it has a smooth transition.

Select the areas below the toe and behind the heel to generate a curved layer mask.  Feather the curved mask.

Darken your curves layer; use the Image –– Adjustments –– Curves tool to simulate the shadowing below your shoe. Refine the mask a tiny more for an even better transition.

Suspiciously brush out areas of your shadow layer manually to achieve the preferred look. You may need to make parts of it fewer translucent than others, which may mean brushing definite areas more than others to make it look more realistic.

Lastly, tweak your shoe layer mask by reducing its opacity a little so it doesn’t look so cruel against your shadow. This helps soften the shadow that may previously be there to contest the ones you have just created.

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